Weekend Update – April 27, 2014

“The Bear” is waking up.

Whether you interpret that to mean that Russia is seeking to return to some of its faded and faux glory left behind as its empire crumbled, or that the stock market is preparing for a sustained downward journey, neither one likes to feel threatened.

As we prepare for the coming week the two bears may be very much related, at least if you believe in such things as “cause and effect.”

It now seems like almost an eternity when the first murmurings of something perhaps going on in Crimea evoked a reaction from the markets.

On that Friday, 2 months ago, when news first broke, the DJIA went from a gain of 120 points to a loss of 20 in the final hour of trading, but somehow managed to recapture half of that drop to cap off a strong week.

Whatever happened to not going home long on the brink of a weekend of uncertainty?

Since that time the increased tensions always seemed to come along on Fridays and this past was no different, except that on this particular Friday it seems that many finally went home with lighter portfolios in hopes of not having lighter account balances on Monday morning.

As often is the case these kind of back and forth weeks can be very kind to option sellers who can thrive when wandering aimlessly. However, while we await to see what if any unwanted surprises may come this weekend, the coming week packs its own potential challenges as there will be an FOMC announcement on Wednesday and the Employment Situation Report is released on Friday. Although neither should be holding much in the way of surprise, it is often very surprising to see how the market reacts to what is often the lack of news even when that is the expectation.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum or “PEE” categories.

With the prospects of some kind of uncomfortable beginning to the coming week there may be reason to stay away from those companies or sectors that might have enhanced risk related to any kind of escalating “tit for tat” that may occur if events in and around Ukraine and Russia deteriorate.

Bed Bath and Beyond (BBBY), which as far as I know has little exposure east of Bangor and west of Los Angeles, is one of those companies that suffered the wrath of a disappointed market. Like many that stumble, but whose underlying business, execution or strategies aren’t inherently flawed, there comes a point that price stability and even growth returns. While it has only been 2 weeks since earnings, Bed Bath and Beyond has withstood any further stresses from a wounded market and has thus far settled into some stability. While some may question the legitimacy of using this past winter’s weather as an excuse for slumping sales, I’m not willing to paint with a broad brush. In fact, I would believe that retailers like Bed Bath and Beyond, typically not located in indoor malls would be more subject to weather related issues than mall based, one stop shopping centers.

Having been to a number of other countries and having seen the high regard in which coffee is held, it’s not very likely that Keuring Green Mountain (GMCR) would feel any serious loss if exports to Russia were blocked as part of sanctions. At the current high levels, I’m surprised to be considering shares again, but I have had a long and happy history with this very volatile stock that has taken on significantly greater credibility with its new CEO.

Because of its volatility its option premiums are always attractive, but risk will be further enhanced as earnings are scheduled to be reported the following week. Shares are approaching that level they stood before its explosive rise after the most recent earnings report.

Aetna (AET) for a brief moment looked to be one of those reporting earnings that was going to capitalize on good news. Following a nice advance on the day of earnings it started on this past fateful Friday with another 1.5% advance on top of a nearly 6% advance the day before. Within 10 minutes and well before the market started its own decline, that early gain was completely gone.

As pro-Russian militias may say if they believed that any expatriate nationals might be threatened in France, “C’est la vie.” While that is certainly the case, such unexpected moves re-offer opportunity as the health care insurers are in a position to bounce back from some recent weakness. With earnings now out of the way and little bad news yet to be reported regarding the Affordable Healthcare Act transition, Aetna can get back to what health insurance companies have always been good at doing, besides lobbying. Although it’s dividend is on the low side, Aetna is a company that I could envision as a long term core holding.

Dow Chemical (DOW) also reported earnings this past week and beat projections the old fashioned way. They cut costs in the face of falling revenues. While that says nothing good about an economy that is supposed to be growing, Dow Chemical’s value may be enhanced as it has activists eyeing it for possible break-up. On the other end, defending the status quo is a hardened CEO who is likely to let little fall through the cracks as he pursues his own vision. While shares are trading near their highs the activist presence is potentially helpful in keeping shares trading within a range which entices me to consider shares now, after a small drop, rather than waiting for a larger one on order to re-open a position. With its option premiums, generous dividend and opportunity for share appreciation, Dow Chemical is one stock that I would also consider for longer term holding.

I’m on the fence over Cypress Semiconductor (CY). I currently own shares and always like the idea of having some just as it trades near it strike price. It has a good recent habit of calling $10 its home and works hard to get back to that level, whether well above or well below. However, befitting its high beta it fell about 5% on Friday and has placed itself quite a distance from its nearest strike. While I generally like paying less for shares, in the case of Cypress I may be more enticed by some price migration higher in order to secure a better premium and putting shares closer to a strike that may make it easier to roll over option contracts to June 2014, if necessary. Holding shares until June may offer me enough time after all of these years to learn what Cypress Semiconductor actually does, although I’m familiar with its increasingly vocal CEO.

This is another week replete with earnings. For those paying attention last week a number of companies were brutalized last week when delivering earnings or guidance, as the market was not very forgiving.

Among those reporting earnings this week are Herbalife (HLF), Twitter (TWTR) and Yelp (YELP).

There’s not much you can say about Herbalife, other than it may be the decade’s most unpredictable stock. Not so much in terms of revenues, but rather in terms of “is it felonious or isn’t it felonious?” With legal and regulatory issues looming ahead the next bit of truly bad news may come at any moment, so it may be a good thing that earnings are reported on Monday. At least that news will be out of the way. Unlike many other volatile names, Herbalife actually move marginally higher to end the week, rather than plunging along with the rest. My preference, if trading on the basis of earnings, would be to sell puts, particularly if there is a substantive price drop preceding earnings.

Twitter lost much of the steam it had picked up in the early part of the week and finished at its lows. I already have puts on shares having sold them about a month ago and rolled them forward a few times in the hopes of having the position expire before earnings.

However, with its marked weakness in the latter part of the week I’m interested in the possibility of selling even more puts in advance of earnings on Tuesday. However, if there is price strength on Monday, I would be more inclined to wait for earnings and would then consider the sale of puts if shares drop after earnings are released.

Yelp is among those also having suffered a large drop as the week’s trading came to its close. as with Twitter, the option market is implying a large earnings related move in price, with an implied volatility of nearly 15%. However, a drop of less than 21% may still be able to deliver a 1.1% return.

For those that just can’t get enough of earnings related trades when bad news can be the best news of all, a more expanded list of potential trades can be seen.

Finally, Intel (INTC) and Microsoft (MSFT) are part of what now everyone is affectionately referring to as “old tech.” A few months ago the same people were somewhat more derisive, but now “old tech” is everyone’s darling. Intel’s ex-dividend date is May 5, 2014, meaning that shares would need to be owned this week if hoping to capture the dividend. Microsoft goes ex-dividend during the final week of the May 2014 cycle.

Both stocks have been frequent holdings of mine, but both have recently been assigned. Although they are both trading near the top of their price ranges, the basic appeal still holds, which includes generous dividends and satisfactory premiums. Additionally, bit also have in common a new kind of leadership. Intel is much more focused on operational issues, befitting the strength of its new CEO, while Microsoft may finally simply be ready to “get it” and leverage its great assets, recognizing that there may be some real gems beyond Windows.

Traditional Stocks: Momentum Stocks: Aetna, Bed Bath and Beyond, Dow Chemical, Microsoft

Momentum: Cypress Semiconductor, Keurig Green Mountain

Double Dip Dividend: Intel (ex-div 5/5)

Premiums Enhanced by Earnings: Herbalife (4/8 PM), Twitter (4/27 PM), Yelp (4/30 PM)

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

It’s Raining Earnings, Hallelujah

Increasingly for that more speculative portion of my portfolio I look at earnings season as being a great time to generate quick, albeit sometimes nerve wracking, income from those stocks that can be unpredictable in their typical daily trading and even more so when earnings and guidance are at hand.

For those that haven’t tried this approach before, the basic concepts and considerations are related to:

The concepts are covered in previous articles, but in capsulized form the goal is to find a stock that can deliver a desired ROI when selling a weekly put option at a strike level that is lower than the bottom of the range defined by the option market’s implied volatility for that stock.

That is the single objective metric. The remainder of the decision process is based upon share behavior. My preference is to sell puts into share weakness in advance of earning or to sell puts after earnings and subsequent weakness. A number of the positions covered in this article suffered large losses in Friday’s (April 25, 2014) sell off.

While I highlight specific stocks I lose interest when I see shares running higher prior to earnings, as it drives up the strike level that I would have to use to achieve my desired 1% ROI for the week and may also shift premium enhancement on the call side of the equation, rather than to the put side, which also contributes to a lower ROI.

While the traditional mantra for put sellers is that you must be willing to own shares, I do not want to take ownership unless an ex-dividend date is approaching. For that reason it is important to have liquidity in the options market in order to be able to concurrently close the position and open a new one for a forward week. Ideally, that would be done at a lower strike price, although the primary goals are to delay or prevent assignment and to collect additional net premiums.

Among the stocks for consideration this week are those that can be readily recognized for their inherent risk, which may also influence price behavior irrespective of earnings or guidance. Those companies high beta, or volatility, will provide higher premiums along with greater risk. Examining the past history of a stock’s movement after previous earnings releases may be helpful in evaluating the risk-reward proposition.

This week I’m considering the sale of puts of shares of Coach (COH), Herbalife (HLF), LinkedIn (LNKD), MasterCard (MA), MetLife (MET), Phillips 66 (PSX), Seagate Technology (STX), Twitter (TWTR), Western Digital (WDC) and YELP (YELP).

While I generally do not discuss relative merits of the stocks being considered for earnings related trades, preferring to remain agnostic to those issues and simply following the considerations outlined above, Twitter bears some additional comment.

I an currently short Twitter puts, having been rolling them over weekly since their initial sale of March 24, 2014. While Twitter reports earnings this coming week, it also faces another potentially adverse event as the significant lock-up period comes to e end the following week. Although some important Twitter shareholders have indicated that they would not be selling shares at that time, there is the potential for the supply – demand equilibrium to be disrupted on underlying shares and exert downward pressure.

And of course, there’s always Herbalife and its own unique drama that can explode further on any given day. Inexplicably, while most traded lower to end this week, Herbalife didn’t follow.

Finally, while I don’t generally like the use of margin, it is often perfectly suited for this kind of trading activity. I tend to use these trades in a fully invested account that has margin privileges. Selling cash secured puts decreases the amount of margin that is available to you, however, it does not draw on margin funds and, therefore, does not incur interest expenses. Those expenses will only be incurred if the shares are assigned to you and are subsequently purchase through the use of credit.

As always, if considering the sale of put options, there is always the possibility of early assignment, especially if shares fall far below the strike price selected and, as a result, the seller should be prepared to either own shares or pre-emptively rollover the put option to a forward date. The decision to do so may be helped by closely looking at prevailing option premiums to understand whether the holder of the put option may be better served by simply trading the option and achieving leveraged returns, as opposed to having to deliver shares for purchase, which diminishes return. For that reason, it is also important to have sufficient liquidity in the option market.

Week in Review – April 21 – 25, 2014

 

Option to Profit Week in Review
April 21 – 25, 2014
 
NEW POSITIONS/STO NEW STO ROLLOVERS CALLS ASSIGNED/PUTS EXPIRED CALLS EXPIRED/PUTS ASSIGNED CLOSED
4 / 5 2 5 3*  / 1 4   / 0 0

    

Weekly Up to Date Performance

April 21 – 25, 2014

New purchases for the week beat the time adjusted S&P 500  by 1.2% and also surpassed the unadjusted S&P 500 index by 0.8% during a week that ended badly on more geo-political concerns.

The market lost all of its moderate gains for the week on its final day of trading and finished with an adjusted loss for the week of 0.4% and an unadjusted loss of 0.1%. On the other hand, new positions gained 0.7%.

As often happens when the overall market is week the existing positions beat the overall market after trailing last week and disrupting a string of weeks in which it had beaten the market. This week it beat the overall market by a relatively large 0.7%

For positions closed in 2014 the performance exceeded that of the S&P 500 by 1.6%. They were up 3.3% out-performing the market by 93.9%.

While it wasn’t a good way to end the week, it was finally one that made sense, given the renewed tension overseas.

What is still surprising is that past periods of heightened tension, that coincidentally perhaps came on Fridays, didn’t really erode the market, other than for one time. That time, however, saw most of the losses recouped in the final 30 minutes of trading, which was really unusual.

This time around it was just a dour day from the beginning as the selling was much worse than the pre-open market would have had you believe was in store.

As usual, the real value of a covered option strategy becomes clear when the market is struggling or flat or even mildly to moderately higher. That leaves only truly strong market performance that’s difficult to match. While that was the norm for 2013 it may be time to remember that isn’t the historical norm. Generally stocks go up and down, only occasionally doing so in a sustained manner.

In case you haven’t noticed, this isn’t 2013.

In the past 5 years we’ve seen two of those large sustained moves, one in each direction.

I know which direction I prefer, but I also know which direction wasn’t as bad as it should have been.

I have mixed feelings about this week, especially with Friday’s disappointment.

Although it didn’t snatch any positions from the jaws of assignment, I wasn’t able to get much in the way of new coverage on existing positions this week. While there was some reasonable rollover activity and generating some income for the forward week, I still would have preferred more assignments and having more cash on the sidelines. I also would have liked more in the way of ex-dividend plays, but the past few weeks have been a combination of slim pickings and poor timing in terms of price movements right before those ex-dividend dates.

At least it was fortuitous, maybe serendipitous, that most of the week’s rollovers were able to get done on Thursday, especially since Friday is the much more common time to do so. For those following along on my personal trades the same goes for rolling over some of those puts.

What a difference a day makes. Who knew?

All in all positions faired reasonably well, but it’s really clear that companies are taking it on the chin when earnings aren’t meeting expectations, or even worse, when offering diminished guidance. That speaks to a very wary market and it’s not as if money from one sector is rolling into another one.

My sense is that money that’s fleeing is partially going into traditional safety areas, but also going off to the side. While I don’t generally want to be with the crowd, I have no argument with setting some money aside. I just wish that this week would have allowed me to join them in a more meaningful way.

The optimist sees that sideline cash as money ready to drive the market higher. The pessimist sees everything as a negative, so I won’t even venture a guess as to what degree they read this weakness and wariness.

Next week is already populated with a number of expiring positions so I will likely be looking for opportunities to sell contracts for the following week, as was done this week for all other than the Facebook puts.

What I don’t know is how willing I’ll be to add too many new positions as cash is available, but definitely beginning to run low and beginning to test my comfort level.

Hopefully it will be a quiet weekend and cooler heads prevail in Russia and Ulkraine, but no one can feel very secure when having to rely on the behavior of others.

That’s what I continually told myself when I would leave my kids home alone , telling them not to touch the fireworks and hypodermic syringes I would routinely leave scattered on the kitchen table.

I wonder if they listened?



 

     

This week’s details may be seen in the Weekly Performance spreadsheet * or in the PDF file, as well as as in the summary.below

(Note: Duplicate mention of positions reflects different priced lots):



New Positions Opened:  BX, FB (puts), JPM, KSS, TXN, UNH

Puts Closed in order to take profits:  none

Calls Rolled over, taking profits, into the next weekly cycle:  BBY, GPS, LOW, MOS

Calls Rolled over, taking profits, into extended weekly cycle:  EBAY (5/9)

Calls Rolled over, taking profits, into the monthly cycle:  none

Calls Rolled Over, taking profits, into a future monthly cycle: none

Calls Rolled Up, taking net profits into same cyclenone

New STO:  BMY, RIG

Put contracts sold and still open: none

Put contracts expired: FB

Put contract rolled over: none

Long term call contracts sold:  none

Calls Assigned:   BMY*, CSCO, HFC (* will query subscribers on Monday to see if BMY assigned, having closed at $50.51)

Calls Expired:   C, LULU, MA, VZ

Puts Assigned:  none

Stock positions Closed to take profits:  none

Stock positions Closed to take losses: none

Calls Closed to Take Profits: none

Ex-dividend Positions:  LOW (4/21 $0.18), BX (4/24 $0.35)

Ex-dividend Positions Next Week:  none

 

 

For the coming week the existing positions have lots that still require the sale of contracts:   AGQ, C, CLF, DRI, FCX, FDO, GM, IP, JCP, LULU, MA, MCP, MOS,  NEM, PBR, PM, RIG, TGT, VZ, WFM, WLT, WY (See “Weekly Performance” spreadsheet or PDF file)



* If you don’t have a program to read or modify spreadsheets, you can download the OpenOffice Suite at no cost.



Daily Market Update – April 25, 2014

 

 

Daily Market Update – April 25, 2014 (9:00 AM)

The Week in Review will be posted by 6 PM and the Weekend Update will be posted by moon on Sunday.

The possible trades or outcomes today include:

 

AssignmentCSCO, Holly Frontier

Rollover:   BMY

Expiration: C, FB (puts), LULU, MA, MOS, VZ

 

Trades, if any, will be attempted to be made prior to 3:30 PM EDT

 

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

  

Daily Market Update – April 24, 2014 (Close)

 

 

Daily Market Update – April 24, 2014 (Close)

There’s only one topic for today, and that’s Apple.

If you haven’t seen it, my take is that Tim Cook has capitulated  and signaled that Apple’s days of growth are over.

It’s no coincidence that Carl Icahn seemed to quietly fade away. You can be pretty certain that he knew what was coming and it was part of his agreement to get to the sidelines.

I wouldn’t, however, count him out, as Apple continues to have large cash reserves and Icahn isn’t exactly a shrinking violet.

What that means for me is that Apple may once again become a regular covered option trade, as it was for much of the previous decade. During the time that it could only go higher it wasn’t a good candidate, but it has also been one for much of the past year and now will trade with a more affordable buying price, even though that is all optics.

Hopefully, some of the good news from Apple will filter through to the rest of the market as the week is in its final stretches. The pre-open futures showed strength although it quickly disappeared in the first 20 minutes.

As the day wore on I think traders just stopped everything they were doing so that they could discuss the pros and cons of Apple’s decisions.

They certainly didn’t do much in the way of trading.

That would be nice and certainly welcome, especially if it leads to some assignments, which have been in short supply lately.

While I don’t really mind not so regularly replenishing cash, at least as long as the bottom lines grows, I do mind.

For starters, I like having a cushion. Not just in the event of a sudden plunge and the ability to pick up some bargains, but because having the cash reserve offers you many more paths to travel if an opportunity does arise.

It’s all about having the flexibility to act when action seems appropriate.

When you feel as if you are getting down to an uncomfortable level you change the way you approach things.

Today will be an interesting day, as Apple hasn’t been a market leader for nearly two years and has been trading with a beta of 1.01. That’s as close as you can get to mirroring the S&P 500, or so it would seem.

Essentially, Apple has been the S&P 500, although that has been misleading, because for the past 6 months it has often gone in the opposite daily direction, but the pure math of the metric shows it to be in near perfect concordance.

But it’s good to have it back on my radar, especially as an ex-dividend date nears.

As with most things, you never know what the future will hold, but just as Apple has found its cash reserve to be a mixed blessing, as it has brought in the vultures, I can understand Steve Jobs’ desire to have cash available, going back to the days when he was held hostage by not having the cash when needed.

As opposed to Jobs, I want to have it both ways. I want to spend mine and grow mine in an ongoing cycle.

For the rest of this week I don’t think I’ll be spending very much, but I wouldn’t mind acting like a drunken sailor next week, if only Apple can lead the way and show others the light.

Today, even Apple wasn’t enough to nudge the market away from the flat line, as it traded in as narrow of a range as we’ve seen lately.

Still, not too bad of a day and at least we’re still in the game as the week is coming to its end, once again proving that these meandering weeks can be the best of all worlds.

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

  

Daily Market Update – April 24, 2014

 

 

Daily Market Update – April 24, 2014 (10:00 AM)

There’s only one topic for today, and that’s Apple.

If you haven’t seen it, my take is that Tim Cook has capitulated  and signaled that Apple’s days of growth are over.

It’s no coincidence that Carl Icahn seemed to quietly fade away. You can be pretty certain that he knew what was coming and it was part of his agreement to get to the sidelines.

I wouldn’t, however, count him out, as Apple continues to have large cash reserves and Icahn isn’t exactly a shrinking violet.

What that means for me is that Apple may once again become a regular covered option trade, as it was for much of the previous decade. During the time that it could only go higher it wasn’t a good candidate, but it has also been one for much of the past year and now will trade with a more affordable buying price, even though that is all optics.

Hopefully, some of the good news from Apple will filter through to the rest of the market as the week is in its final stretches. The pre-open futures showed strength although it quickly disappeared in the first 20 minutes.

That would be nice and certainly welcome, especially if it leads to some assignments, which have been in short supply lately.

While I don’t really mind not so regularly replenishing cash, at least as long as the bottom lines grows, I do mind.

For starters, I like having a cushion. Not just in the event of a sudden plunge and the ability to pick up some bargains, but because having the cash reserve offers you many more paths to travel if an opportunity does arise.

It’s all about having the flexibility to act when action seems appropriate.

When you feel as if you are getting down to an uncomfortable level you change the way you approach things.

Today will be an interesting day, as Apple hasn’t been a market leader for nearly two years and has been trading with a beta of 1.01.

Essentially, Apple has been the S&P 500, although that has been misleading, because for the past 6 months it has often gone in the opposite daily direction, but the pure math of the metric shows it to be in perfect concordance.

But it’s good to have it back on my radar, especially as an ex-dividend date nears.

As with most things, you never know what the future will hold, but just as Apple has found its cash reserve to be a mixed blessing, as it has brought in the vultures, I can understand Steve Jobs’ desire to have cash available, going back to the days when he was held hostage by not having the cash when needed.

As opposed to Jobs, I want to have it both ways. I want to spend mine and grow mine in an ongoing cycle.

For the rest of this week I don’t think I’ll be spending very much, but I wouldn’t mind acting like a drunken sailor next week, if only Apple can lead the way and show others the light.

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

  

Cook Does Icahn’s Dirty Work at Apple

Barely 6 months ago I contended that the intrusion of Carl Icahn into the company spelled the end of an era at Apple (AAPL).

Even before that point Apple had already shown that it was favoringfinancial engineering over the kind of engineering that enabled it to create a cash reserve in excess of $150 billion.

For those who cheered when it looked, from the surface, that Carl Icahn was retreating, having been prevented by Tim Cook from sacrificing corporate ethos for even more financial engineering, cheer no more.

As opposed to the 11th ever Icahn Tweet that told the world that he had amassed a “large position” in Apple, the most recent was  (self) – congratulatory.

With Apple’s post-earnings announcement of a 7 for 1 stock split and an 8% increase in the dividend, another nail has been put into a great company that is now evolving into what it had disdained in the past. In the absence of news that would excite investors and consumers alike, Apple has now continued its recent practice of pandering and diverting attention from what may be happening at the core of Apple.

It is in danger of becoming Microsoft (MSFT) of old, a company that was disparaged for its lack of product innovation and lack of coherent, forward looking leadership. Add to that a lack of a readily understandable strategy and you have a perfect target for hipsters and investors alike to bash and trash.

During that period, as Microsoft share price simply stayed in place, it routinely increased its dividend, at least doing something to appease shareholders. But while doing so it was roundly criticized for expensive and non-strategic acquisitions, which were deemed to be a waste of shareholder money.

However, I don’t make the comparison to Microsoft in a disparaging way. For those who practiced a covered option strategy, they were likely big fans of Microsoft, as treading in place is a great formula for generating lots of option premiums and is especially nice if there are dividends, as well.

In fact, perhaps if I compared Apple to the new Microsoft that many see as developing under the leadership of Satya Nadella, it might be viewed as being laudatory.

Ironically then, we now have today’s Apple.

The most common complaint heard is regarding its lack of innovation. Samsung may now be somewhat passe in its own right and Google (GOOG) may have a less than concretely defined strategy, but Apple has been widely admired for its innovation within a well developed strategy. The eco-system? While many didn’t understand its meaning in high school science, it was an obviously intuitive concept when it came to the Apple family of products, making so many wonder why no one had really mastered that concept before.

But the lack of new product introduction and expansion of that eco-system is troubling and has called into question Tim Cook’s leadership and vision.

Certainly news that sales of its iPad were well below projections can’t easily be interpreted in a positive light, as Apple also reported that its cash reserve fell this quarter, as more was returned to investors than was retained.

While innovation and leadership are now called into question evoking images of the old Microsoft, one has to also wonder how much shareholder cash Apple has squandered. No, not using the traditional Microsoft strategy of over-paying for poor strategic fitting entities, but rather through appeasement.

By waiting so long to pursue any share buy back strategy Apple has continually paid top dollar for shares, as pressure mounted for some use of its cash reserves. Under out-going CFO Peter Oppenheimer the strategy has been to buy shares when prices are high and there’s little doubt that share buy backs were accelerated to, in part, appease activists past and present.

While doing all of this, Apple has significantly under-performed the S&P 500 since August 2011, which is more than a year before it reached its peak share price. The comparisons get much worse after that date.

So that’s all bad, right?

While the days of Apple reaching $1,000/share (or $142.85 on a post-split basis) may be discussions of long ago, I think the opportunities for traders are as great or better than in recent memory.

Unless one believes that Apple can re-create its explosive share growth from 2009-2012, this is the time to look at Apple much in the way that Microsoft was able to reward some shareholders. Those were the shareholders who could look beyond the demand for share appreciation in return for using shares as a vehicle to create income streams through option premiums and dividends.

Sporting an attractive dividend and always attractive option premiums there is opportunity to capitalize on Apple’s signal that it is bidding farewell to that kind of share appreciation and is looking toward more mundane ways of pacifying those who would make noise. If it can’t be done through a shorter product cycle, through new products or ever increasing sales, it may as well be done by putting the obscenely large cash hoard to work in order to maintain a status quo and keep the activists at bay.

For the purists, it’s about the products. For a while it was also about being able to continually point at higher and higher stock prices and those great, unrealized gains. However, for those who simply view a stock as a vehicle toward realized profits the end of the era that started with Carl Icahn’s “failed” activism and that has resulted in Tim Cook’s capitulation, is now the time to consider the use of Apple in a covered option strategy.

For much of the decade prior to 2009 Apple was a great covered option trade. That era disappeared with its unidirectional price climb and returned a year ago as shares hit their near term lows.

While Icahn may have driven one nail into the purist’s heart and another into the coffin of the old Apple you knew and loved by re-directing attention from product to price, he has opened up the hearts of those that like lining their pockets with real gains.

I look forward to the more frequent trading of Apple now that we all know that the pretense of returning to the glory days is over.

Daily Market Update – April 23, 2014 (Close)

 

 

Daily Market Update – April 23, 2014 (Close)

While this morning looked to be a repeat of yesterday morning’s pre-open market, I’m reminded that yesterday was another in a string of days that the overall tone of the market doesn’t necessarily follow what goes on before the opening bell rings.

It looked to be another quiet trading day and it did turn out to be that way, but what couldn’t be lost is the size of some of the earnings related moves that appeared this week and early on this morning, both good and bad.

On the downside there were large moves in Lexmark, Cree and VMWare, while Netflix, YUM and others had strong gains.Of course, those YUM string gains evaporated very, very quickly with some negative guidance. At one point the turnaround was almost 10%

All of that bothers me, a little, seeing that the individual risk may be accentuated even as the market itself doesn’t appear to have elevated risk.

The key is that the market may not “appear” to have that risk. But since the market is nothing more than the sum of its component pieces, the more tenuous those pieces the greater the likelihood of weakness undoing some kind of foundation. It may not appear weak, but some of those component pieces are really on wobbly legs.

Many markets see their undoing come first with the same kind of exaggerated weakness shown in those stocks that had earlier showed exaggerated strength. We just recently went through a very short phase of seeing “Momentum” stocks under attack and a very strong drop in the NASDAQ.

The key here is that it was very short lived. The question is whether the drop was just a teaser for things to come. While seeing corrections is thought to be healthy for markets and consolidation is thought to be healthy for stocks, no one wants to be the only healthy one in the room. Owning shares of a stock undergoing price correction while everything else around you is going higher usually leads to more selling of an already down position.

That additional selling is one of those things that spooks markets, even though it may really be only germane to an individual stock or sector, such as biotechnology, or type of stock, such as “Momentum.”

The earnings releases from some of the more key components of the DJIA and S&P 500 haven’t been stellar, thus far, yet the market hasn’t reacted in any adverse way. Perhaps the key has been an abiding confidence that the Federal Reserve is still there to see to it that markets have some underpinning. What surprises me a little is that forward guidance hasn’t been reflecting any kind of optimism that might be expected in a growing economy.

While that has hurt those stocks the cynics will believe that companies are just setting themselves up for an “over-deliver” situation at the next quarter, but companies don’t seem to look that far in advance anymore.

With no really important economic news this week all you can do is speculate as to what these earnings mean for tomorrow and further down the road.

For now, at mid-week, and this being another slow week, I still don’t mind watching the bottom line grow, but I would much prefer to be an active participant.

I don’t know how many new opportunities may be identified during the rest of the week, but I’m not expecting much to happen, mostly hoping for some assignments to end the week and maybe using all of this unused time to start some kind of hobby.

Maybe photography.

I wonder if there’s a market for screenshots of my watch llst?

 

 

 

 

 

 

 

 



 

 

 

 

  

Daily Market Update – April 23, 2014

 

 

Daily Market Update – April 23, 2014 (10:00 AM)

While this morning looks to be a repeat of yesterday morning’s pre-open market, I’m reminded that yesterday was another in a string of days that the overall tone of the market doesn’t necessarily follow what goes on before the opening bell rings.

It looks to be another quiet trading day, but what can’t be lost is the size of some of the earnings related moves that are appearing, both good and bad.

On the downside there were large moves in Lexmark, Cree and VMWare, while Netflix, YUM and others had strong gains.

That bothers me, a little, that the risk may be accentuated even as the market itself doesn’t appear to have elevated risk.

The key is that the market may not “appear” to have that risk. But since the market is nothing more than the sum of its component pieces, the more tenuous those pieces the greater the likelihood of weakness undoing some kind of foundation.

Many markets see their undoing come first with the same kind of exaggerated weakness shown in those stocks that had earlier showed exaggerated strength. We just recently went through a very short phase of seeing “Momentum” stocks under attack and a very strong drop in the NASDAQ.

The key here is that it was very short lived. The question is whether the drop was just a teaser for things to come. While seeing corrections is thought to be healthy for markets and consolidation is thought to be healthy for stocks, no one wants to be the only healthy one in the room. Owning shares of a stock undergoing price correction while everything else around you is going higher usually leads to more selling of an already down position.

That additional selling is one of those things that spooks markets, even though it may really be only germane to an individual stock or sector, such as biotechnology, or type of stock, such as “Momentum.”

The earnings releases from some of the more key components of the DJIA and S&P 500 haven’t been stellar, thus far, yet the market hasn’t reacted in any adverse way. Perhaps the key has been an abiding confidence that the Federal Reserve is still there to see to it that markets have some underpinning. What surprises me a little is that forward guidance hasn’t been reflecting any kind of optimism that might be expected in a growing economy.

While that has hurt those stocks the cynics will believe that companies are just setting themselves up for an “over-deliver” situation at the next quarter, but companies don’t seem to look that far in advance anymore.

With no really important economic news this week all you can do is speculate as to what these earnings mean.

For now, at mid-week, and this being another slow week, I still don’t mind watching the bottom line grow, but I would much prefer to be an active participant.

I don’t know how many new opportunities may be identified during the rest of the week, but I’m not expecting much to happen, mostly hoping for some assignments to end the week and maybe using all of this unused time to start some kind of hobby.

 

 

 

 

 

 

 

 



 

 

 

 

  

Daily Market Update – April 22, 2014 (Close)

 

 

Daily Market Update – April 22, 2014 (Close)

Although the morning appeared to be getting ready to get off to a quiet start the morning started with more activist related news in a suddenly strong pharmaceutical sector that could have served as a catalyst to wake everyone up. With all of the recent negative news regarding high prices for pharmaceuticals, what was clear was that when it comes to discretionary health care, such as Botox and other cosmetic enhancers, no one is threatening congressional investigation into pricing structure.

On top of that today is a busy earnings day from some big names and it is also a Tuesday, which is once again a day that the market seems to want to go higher much more than on any other day.

I don’t recall the statistic, but I believe it was something on the order of more than 20 consecutive higher moving Tuesdays last year that is now finding a match, at least on statistical terms, with this year. While the consecutive streak is safe, at least for now, the likelihood of the market moving higher is as likely this year as it was last year and both years defied logic. Yet they both have created believers who will put aside other, more rationally based approaches, to go along for the ride that they presume will simply continue.

It’s often said that “hope is not a strategy,” yet many who should not be swayed by such things aren’t as dismissive of streaks, despite the fact that they may have as much basis as hope does.

When little is going on that may serve as a potential catalyst for markets, things like streaks, including the recent streak of the S&P 500 moving higher for six consecutive sessions, gets more and more attention.

After all of the recent concern about the market dropping, we’re now just 1% way from its high.

When the session was over, after having spent most of its time in tripe digit territory, we cut that distance from the closing high by nearly half.

That’s a pattern also, although not as newsworthy as consecutive streaks, but the market has just continued to be incredibly resilient regardless of what kind of news comes its way. That’s something that you can believe in. The market goes up to a new high, then begins a half-hearted correction and then moves on to another new high.

RInse and repeat.

I don’t know if any of this has meaning for me today, tomorrow or for the next generation of Tuesdays.

All of these discussions are fads of the moment.

By the time you jump onto the pharmaceutical ship, it will have sailed. The broad paint brush is usually only used right after some news breaks. After that there’s lots of luck involved in getting it right when a choice is made trying to find the next likely company to be a target of activism or takeover.

When it comes to betting on streaks, by the time you figure out how to reposition yourself to take advantage of any obvious streak it is just as likely to come to its logical conclusion.. Yet we get fascinated by these momentary blips and factoids, thinking that they offer great insights into what awaits down the road.

Clearly something had everyone fascinated today. I had only one trade that I tried to make all day and within seconds of entering it the price sailed higher, which is definitely not something you want in a Double DIvidend trade, which in this case would have been Bank of New York. Instead, I was happy to just watch most everything move higher, but still disappointed in being unable to sell calls on uncovered positions.

If today was not a Tuesday there would be no reason to believe that much was in store as even with earnings news coming out from those big names there isn’t too much impact. The market itself has little to move it in any direction at the moment, other than discussion of completely irrelevant streaks and statistical momentum that really doesn’t exist as anything other than wishful thinking.

Which is the same as hope.

Unfortunately, Tuesdays are followed by Wednesdays when the market is as likely to go up as it is to go down, just as it is during the three other days of the week.

Still, there’s probably something that can be hoped for as a short lived Tuesday has run its course.

I don’t know what that is, but I’m content to let the market get lifted higher by whatever mechanism it can use, but staying flat for the rest of the week would be especially nice.

Is asking for nothing extra asking for too much?

I hope not.

 

 

 

 

 

 

 



 

 

 

 

  

Daily Market Update – April 22, 2014

 

 

Daily Market Update – April 22, 2014 (10:00 AM)

Although the morning appears to be getting ready to get off to a quiet start the morning started with more activist related news in a suddenly strong pharmaceutical sector. With all of the recent negative news regarding high prices for pharmaceuticals, what was clear was that when it comes to discretionary health care, such as Botox and other cosmetic enhancers, no one is threatening congressional investigation into pricing structure.

On top of that today is a busy earnings day from some big names and it is also a Tuesday, which is once again a day that the market seems to want to go higher much more than on any other day.

I don’t recall the statistic, but I believe it was something on the order of more than 20 consecutive higher moving Tuesdays last year that is now finding a match, at least on statistical terms, with this year. While the consecutive streak is safe, at least for now, the likelihood of the market moving higher is as likely this year as it was last year and both years defied logic. Yet they both have created believers who will put aside other, more rationally based approaches, to go along for the ride that they presume will simply continue.

It’s often said that “hope is not a strategy,” yet many who should not be swayed by such things aren’t as dismissive of streaks, despite the fact that they may have as much basis as hope does.

When little is going on that may serve as a potential catalyst for markets, things like streaks, including the recent streak of the S&P 500 moving higher for six consecutive sessions, gets more and more attention.

After all of the recent concern about the market dropping, we’re now just 1% way from its high.

That’s a pattern also, although not as newsworthy as consecutive streaks, but the market has just continued to be incredibly resilient regardless of what kind of news comes its way. That’s something that you can believe in.

I don’t know if any of this has meaning for me today, tomorrow or for the next generation of Tuesdays.

All of these discussions are fads of the moment.

By the time you jump onto the pharmaceutical ship, it will have sailed. The broad paint brush is usually only used right after some news breaks. After that there’s lots of luck involved in getting it right when a choice is made trying to find the next likely company to be a target of activism or takeover.

When it comes to betting on streaks, by the time you figure out how to reposition yourself to take advantage of any obvious streak it is just as likely to come to its logical conclusion.. Yet we get fascinated by these momentary blips and factoids, thinking that they offer great insights into what awaits down the road.

If today was not a Tuesday there would be no reason to believe that much was in store as even with earnings news coming out from those big names there isn’t too much impact. The market itself has little to move it in any direction at the moment, other than discussion of completely irrelevant streaks and statistical momentum that really doesn‘t exist as anything other than wishful thinking.

Which is the same as hope.

 

 

 

 

 

 

 



 

 

 

 

  

Daily market Update – April 21, 2014 (Close)

 

 

Daily Market Update – April 21, 2014 (Close)

After two weeks of really unexpected action that began with Janet Yellen introducing a sense of optimism that restored market confidence, that itself was abruptly lost the following day, the market appeared at an impasse as the week’s trading was set to begin.

While today turned out to be a sea of calm, in-between Janet Yellen’s push forward there was an immediate reversal and then a sustained rise higher and anything but calm.

In essence, none of the past two weeks had made any sense, at all, as it all came in the absence of news. Even the sudden rise after Yellen’s dovish comments, that turned around the initial weakness of two weeks ago, shouldn’t have really engendered much of a reaction.

Where was the surprise? Where was the news?

But trying to dissect what may have been irrational behavior and is now long in the past is probably even more irrational and certainly pointless. If your strategy is to understand irrational behavior and then plan for its repeat, your logic may be terribly strained.

Watching the pre-open futures showed a slow deterioration from its earlier very modestly high levels making you believe that it may be waiting for some real news before making a committed move in either direction, or just taking a brief moment to assess where it is at and where it is heading, as there’s no signpost.  Since there’s not much on the economic front this week, that may have to come from earnings, although many of the heavy hitters have already announced, but certainly others, such as Microsoft, later this week, can still move markets.

As the day came to an end it was clear that the impasse won as the market stayed in a very tight range through almost the entire day, other than a short time below the break-even point.

After a couple of weeks with very few assignments, at least there were some rollovers to fuel cash flow, but not much added to fuel new purchases. At about 28% I am willing to get down to about 20%, which means perhaps 4 new positions to start the new monthly cycle. After the day was over that might leave only one trade left to go for the week, but I don’t like to commit to being restrained as events may still unfold.

Until proven othgerwise for another week I’m still primarily focused on the hope of obtaining cover for non-income producing positions and entertaining the fantasy of reducing the total number of existing positions by week’s end.

As with recent previous weeks, with volatility still fairly low, there hasn’t been very much justification for using expanded options, so this week has lots of expiring positions. Ideally, new positions would try to utilize an expanded weekly expiration, if available, just to add some diversification into the mix, but that generally becomes a secondary goal to actually generating the option income.

Like a lot of things in life, the intention may be there, but the execution is sometimes lacking.

AS the morning may get off to an ambivalent start, this will probably be another week to sit back and see how the market sustains itself. Last week the market broke from a nearly two month pattern and didn’t see early trading gains evaporate after the first hour.

Somehow, I don’t think we’re going to see the same kind of upward movement that gave us last week’s gains, that were the best in almost a year. Treading water to start the week may be a healthy market reaction to feeling lost. On the other hand, it does appear as if the pattern of teasing with a correction and then quickly bouncing back and creating new highs is still intact, as last week began that correction to the failed correction process.

Of those two, I’d much rather see a lost market tread water for a while, consolidating gains and having orderly and sporadic profit taking. For most of 2014 that’s been a very good formula for personal growth, even while the market hasn’t necessarily kept up.

Since I’m not really my market’s keeper, I care only about the personal growth side of things so I would definitely welcome a quiet and lackluster kind of week that has most other people complaining or bored.

I live for that kind of boredom and after last week would welcome its return.

Today was a good start toward that goal.

 

 

 

 



 

 

 

 

  

Daily Market Update – April 21, 2014

 

 

Daily Market Update – April 21, 2014 (9:00 AM)

After two weeks of really unexpected action that began with Janet Yellen introducing a sense of optimism that restored market confidence, that itself was abruptly lost the following day, the market appears at an impasse as the week’s trading ius set to begin.

In between Janet Yellen’s push forward there was an immediate reversal and then a sustained rise higher.

In essence, none of the past two weeks had made any sense, at all, as it all came in the absence of news. Even the sudden rise after Yellen’s dovish comments, that turned around the initial weakness of two weeks ago, shouldn’t have really engendered much of a reaction.

Where was the surprise? Where was the news?

But trying to dissect what may have been irrational behavior and is now long in the past is probably even more irrational and certainly pointless. If your strategy is to understand irrational behavior and then plan for its repeat, your logic may be terribly strained.

Watching the pre-open futures show a slow deterioration from its earlier very modestly high levels makes you believe that it may be waiting for some real news before making a committed move in either direction, or just taking a brief moment to assess where it is at and where it is heading, as there’s no signpost.  Since there’s not much on the economic front this week, that may have to come from earnings, although many of the heavy hitters have already announced, but certainly others, such as Microsoft, later this week, can still move markets.

After a couple of weeks with very few assignments, at least there were some rollovers to fuel cash flow, but not much added to fuel new purchases. At about 28% I am willing to get down to about 20%, which means perhaps 4 new positions to start the new monthly cycle.

For another week I’m still primarily focused on the hope of obtaining cover for non-income producing positions and entertaining the fantasy of reducing the total number of existing positions by week’s end.

As with recent previous weeks, with volatility still fairly low, there hasn’t been very much justification for using expanded options, so this week has lots of expiring positions. Ideally, new positions would try to utilize an expanded weekly expiration, if available, just to add some diversification into the mix, but that generally becomes a secondary goal to actually generating the option income.

Like a lot of things in life, the intention may be there, but the execution is sometimes lacking.

AS the morning may get off to an ambivalent start, this will probably be another week to sit back and see how the market sustains itself. Last week the market broke from a nearly two month pattern and didn’t see early trading gains evaporate after the first hour.

Somehow, I don’t think we’re going to see the same kind of upward movement that gave us last week’s gains, that were the best in almost a year. Treading water to start the week may be a healthy market reaction to feeling lost. On the other hand, it does appear as if the pattern of teasing with a correction and then quickly bouncing back and creating new highs is still intact, as last week began that correction to the failed correction process.

Of those two, I’d much rather see a lost market tread water for a while, consolidating gains and having orderly and sporadic profit taking. For most of 2014 that’s been a very good formula for personal growth, even while the market hasn’t necessarily kept up.

Since I’m not really my market’s keeper, I care only about the personal growth side of things so I would definitely welcome a quiet and lackluster kind of week that has most other people complaining or bored.

I live for that kind of boredom and after last week would welcome its return

 

 

 

 



 

 

 

 

  

Dashboard – April 21 – 25, 2014

 

 

 

 

 

MONDAY:   Not much indication of direction prior to the start of the week’s trading and not much expected economic news for the week, othe than earnings. After the past 2 weeks maybe a quiet one is in store.

TUESDAY:     A quiet follow up to a quiet weekly opening looks to be how this day gets started, although Tuesdays again have a strong trend of going higher as was the case last year.

WEDNESDAY:  It looks like another quiet day, although yesterday had the same early feel. Earnings rule the day, with little to suggest big movement in markets, but individual stocks are having big earnings related moves.

THURSDAY:    It’s Apple’s day in the sun today as it settles into middle age.

FRIDAY:  Following yesterday’s statistical oddity of an absolutely unchanged DJIA today looks to be a weak close to end the week, as earnings season has been harsh on those not meeting already lowered expectations and guiding weakly into the next quarter

 

 



                                                                                                                                           

 

 

 





 “SNEAK PEEK AT NEXT WEEK” APPEARS ON FRIDAYS

Sneak Peek

 

 

 

 

 

 

 

 

  

Weekend Update – April 20, 2014

I really didn’t see this past week coming at all.

Coming off of an absolutely abysmal week that saw the market refuse to follow up good news with further gains and instead plunging some 400 points in 2 days there were so many reasons to believe that markets were finally headed lower and for more than just a quick dip.

While I strongly believe in not following along with the crowd there has to be some bit of you that tells the rest of you not to completely write off what the crowd is thinking or doing. On horse racing, for example, the favorite does still have its share of wins and the Cinderella long short story just doesn’t happen as often as everyone might wish.

To completely ignore the crowd is courting disaster. At least you can occasionally give the crowd their due.

But this past week wasn’t the week to have done so. This was absolutely the week to have ignored virtually everyone. Unfortunately, this was also the week that I chose not to do so and went along with the crowd. The argument seemed so compelling, but that probably should have been the first clue.

What made this past week so unusual was that hardly anyone tried to offer a reason for the inexplicable advance forward. Not only did the market climb strongly, but it even reversed a late day attempt to erase large gains and ended up closing at its highs for the day. We haven’t seen anything like that lately, as instead we’ve seen so many gains quickly evaporate. For the most part I felt like an outsider because i didn’t open very many new positions last week, but it was rewarding enough to have heard such little pontification, as few wanted to admit that the unexpected had occurred.

With the S&P 500 now less than 2% from its high, it does make you wonder whether the concept of a correction being defined on the basis of a 10% decline is relevant anymore. Although its much better to think in terms of relative changes, as expressed by percentages, but perhaps our brains are wired to better understand absolute movements. Maybe we interpret a 400 point move as being no different from any other 400 point move, regardless of what the baseline is for either and simply take the move as a signal to reverse.

It’s tempting to think that perhaps we’re simply returning to the recent pattern of small drops on the order of 5% and then returning to unchecked climbs to new records. Of course, that would be in the realm of the "expected."

I have little expectation for what the next week may bring, as trying to figure out what is now driving the markets seems very futile of late. While I don’t think of "going along for the ride" as a very satisfying strategy I may be content to do so if the market continues moving higher for no apparent reason. But without any real indication of a catalyst I’m not terribly excited about wholeheartedly endorsing the move higher in a tangible way.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum or "PEE" categories.

Not all stocks shared in last week’s glory. JP Morgan Chase (JPM) and Unitedhealth Group (UNH) in part accounted for the DJIA lagging the S&P 500 for the week.

JP Morgan and Unitedhealth both felt some backlash after some disappointing earnings reports. For JP Morgan, however, it has been about a year since there’s actually been anything resembling good news and yet its stock price, up until the past week had well out-performed the S&P 500. I’ve been waiting for a return to a less pricey entry point and after the past week it’s arrived following a 9% drop this month. With little reason to believe that there’s any further bad news ahead it seems to offer low enough risk for its reward even with some market weakness ahead.

Unitedhealth Group’s decline was just slightly more modest than that of JP Morgan and it, too, has returned to a price level that I wouldn’t mind owning shares. I haven’t done so with any regularity but the entry price is getting less expensive. As more news emerges regarding the Affordable Care Act there is potential for Unitedhealth Group to go in either direction. While its most recent earnings disappointed, there may be some optimism as news regarding enrollments by younger people.

Fastenal (FAST) is a company that I like very much, but am a little reluctant to purchase shares at this level, if not for the upcoming dividend that I would like to capture. I’ve long thought of Fastenal as a proxy for the economy and lately shares have been trading near the upper end of its range. While that may indicate some downside weakness, Fastenal has had good resilience and has been one of those monthly contracts that I haven’t minded rolling over in the past, having owned shares 5 times in the past 6 months.

You probably can’t get much more dichotomous than Kohls (KSS) and Abercrombie and FItch (ANF). While Kohls has reliably sat its current levels and doesn’t live and die by fads and arrogance, Abercrombie has had its share of ups and downs and always seems to find a way to snatch defeat from victory. Yet they are both very good covered option trades.

With Kohls having recently joined Abercrombie in the list of those stocks offering expanded weekly options it is an increasing attractive position that offers considerable flexibility, good option premiums and a competitive dividend.

Abercrombie, because of its volatility tends to offer a more attractive option premium, but still offers an attractive enough dividend. Following some recent price weakness I may be more inclined to consider the sale of puts of Abercrombie and might be willing to take assignment of shares, if necessary, rather than rolling over put contracts.

This week there are a number of companies reporting earnings that may warrant some consideration. A more complete list of those for the coming week are included in an earlier article that looks at opportunities in selling put contracts in advance of, or after earnings. Of the companies included in that article the ones that I’ll most likely consider this week are Cree (CREE), Facebook (FB) and Deckers (DECK).

All are volatile enough in the own rights, but especially so with earnings to be released. I have repeatedly sold puts on Cree over the past few months with last week having been the first in quite a while not having done so. It can be an explosive mover after earnings, just as it can be a seemingly irrational mover during daily trading. It has, however, already fallen approximately 8% in the past month. My particular preference when considering the sale of puts is to do so following declines and Cree certainly fulfills that preference, even though my target ROI comes only at a strike level that is at the very edge of the range defined by its implied volatility.

Deckers has only fallen 5% in the past month and it, too can be explosive at earnings time. As with Cree, for those that are adventurous, the sale of deep out f the money puts can offer a relatively lower risk way of achieving return on investment objectives. In this case, while the implied volatility is 10.1%, a share drop of less than 13.2% can still return a weekly 1% ROI.

Facebook has generally performed well after earnings announcements. Even the past quarter, when the initial reaction was negative, shares very quickly recovered and surpassed their previous levels. As with all earnings related trades entered through the sale of puts my goal is to not own shares at a lower price, but rather to avoid assignment by the rollover of put contracts, if necessary, in the hope of waiting out any unforeseen price declines and eventually seeing the put contracts expire, while having accumulated premiums.

Finally, it seems as if there’s hardly a week that I don’t think about adding or buying shares of Coach (COH). Having already owned it on 5 occasions in 2014 and having shares assigned again this past week, it’s notable for its stock price having essentially stayed in place. That’s what continually makes it an attractive candidate.

This week, however, there is a little more risk if shares don’t get assigned, as earnings are reported next week and Coach has been volatile at earnings for the past two years.

For that reason, this week, Coach may best be considered as a trade through the sale of puts with the possible need to rollover the puts if assignment seems likely. That rollover, if necessary, would then probably be able to be done at a lower strike price as the implied volatility will be higher in the week of earnings.

Traditional Stocks: Momentum Stocks: JP Morgan, Kohls, United Healthcare

Momentum: Abercrombie and Fitch, Coach

Double Dip Dividend: Fastenal (ex-div 4/23)

Premiums Enhanced by Earnings: Cree (4/22 PM), Deckers (4/24 PM), Facebook (4/23 AM)

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.